JESSUP PR is a Southern California-based media relations agency specializing in natural products, food & beverage, health & wellness and consumer lifestyle brands.
We create winning strategies and secure impactful media coverage in top tier consumer lifestyle, business and trade media.
LEADERSHIP
Alex Jessup
Founder & principal
Alex is a communications advisor to some of the world’s most innovative companies. He is founder & principal of JESSUP PR, a Los Angeles-based agency that works with category-leading brands in the lifestyle, tech, music and food & beverage categories - including Reddit, Taylor Guitars, Pact Apparel, Bobo's, Conagra and more. At JESSUPPR, Alex helps clients create tailored, results driven earned media strategies to tell their story in the mainstream business and consumer spaces.
Prior to founding JESSUP PR, Alex spent six years at Ogilvy in Los Angeles/New York as a media specialist focused on building meaningful media relationships with high profile outlets on behalf of the agency's consumer lifestyle brands. At Ogilvy Alex oversaw media strategy and execution for numerous food & beverage clients (Nestle, PepsiCo, EVOL Foods), consumer technology clients (LG Mobile Phones, Square Enix, Intel), tourism clients (Mexico Tourism Board, Fiji Tourism Board, Tourism New South Wales) and more. Prior to Ogilvy, Alex began his PR career in his native New York City at the former consumer tech PR firm Text 100 where he supported PR campaigns for iconic brands such as FujiFilm, IBM and Adobe. Alex remains active within the media communities in both Los Angeles and New York City.
Cameron Walt
Managing Director
Cameron is a passionate brand storyteller with a knack for building value through collaboration and ideas. He oversees operations at JESSUP PR, leading the team through strategy sessions, pitching execution, and client management. He maintains a network of top-tier media contacts and does his best work by asking hard questions and coming up with unique solutions to break through the noise.
Prior to JESSUP PR Cameron spent 10 years at Taylor Guitars where he worked in new product marketing. His role led him to work closely with Alex Jessup for several years, developing product launch strategy, maintaining editor relations, and creating exciting product launch events. His work contributed to the successful launch of award-winning guitars and important coverage of Taylor’s sustainability initiatives.
Cameron grew up in San Diego, California where he spent much of his time skateboarding, surfing, and playing in local rock bands. He learned Spanish while doing missionary work in Argentina and now spends his free time traveling to new places with his three children, cooking new recipes, and writing songs on his guitar.